ASICS opens new EMEA HQ, releases Sustainability Report

16 May 2019

By: Sport Industry Group

Japanese sportswear manufacturer ASICS has opened its new EMEA headquarters in Greater Amsterdam, while it has also released its 2018 Sustainability Report detailing its progress towards medium and long-term targets.

The company’s new headquarters are designed to reflect its ‘Sound Mind in a Sound Body’ philosophy and support the physical and mental well-being of its employees.

It is hoped the use of space, light and natural materials, as well as fitness and well-being facilities, will encourage movement and reduce stress at the new office.

The building has been designed in partnership with CBRE, RED Company and Power House Company. It has achieved a LEED/WELL Gold Building Standard Certification, ensuring a sustainable and healthy environment for employees.

Features include internal staircases to encourage movement, gym facilities, focus workspaces, climate installations, vegetation to reduce stress and enhance air quality, an atrium with 1,000 glass panels, and low-toxin natural materials including 20,000 bamboo panels.

Alistair Cameron, Chief Executive Officer of ASICS Corporation and EMEA CEO, said: “Our incredible new home in EMEA is a true reflection of who we are and what we stand for.

“At ASICS, we know the power of movement to improve both physical and mental well-being and that’s why it’s at the core of everything we do. This inspiring new space is a testament to how much we care about the well-being of everyone who works with us and I’m sure it will bring prosperity and harmony for many years to come.”

Meanwhile, ASICS has announced that in 2018 it surpassed its CO2 emissions reduction targets for 2020, two years earlier than initially planned. ASICS initially targeted a five per cent reduction in CO2 emissions at facilities, with the total amount actually decreasing by 19.2 per cent.

ASICS also planned for a 10 per cent reduction in CO2 emissions per pair of shoes, but this was actually reduced to 15.9 per cent.

The ASICS Sustainability Vision encompasses two main focuses – ‘Smarter for Planet’ and ‘Stronger for People’. These each drive sustainability actions in line with the United Nations’ Sustainable Development Goals.