Aston Martin will become an official partner of ONE Pro Cycling, Britain’s first professional continental cycling team, in 2018 and 2019.
ONE Pro Cycling - founded in late 2014 by former England cricketer, Matt Prior - has the ambition to progress to taking part in the biggest races in the cycling world such as the Tour de France and the Vuelta a Espana.
Aston Martin’s design team is already working on creating a new team kit for the ONE Pro Cycling team, which will be showcased at the team’s 2018 season launch at Aston Martin’s No. 8 Dover Street in London in February.
Matt Prior, CEO of ONE Pro Cycling said: “We are delighted to welcome Aston Martin as a partner to the team. We share a lot of their values, especially when it comes to competition. We’ve created a team for the fans, a team that is accessible and open in the same way that Aston Martin Racing is.
“Our riders, just like the AMR drivers, engage with the fans whether they are at the races or on social media and that is one of the main reasons we both enjoy such loyal fan bases. To be able to bring such a prestigious brand as Aston Martin into the sport of cycling is hugely exciting and shows that this team is doing the right things and heading in the right direction.”
Aston Martin, global marketing director, Marcus Blake, said: “ONE Pro Cycling is an ambitious team that is going places. Sport is a great communications platform for Aston Martin, as we have shown through our partnerships in Formula 1, cricket, rowing and also in American football via our brand ambassador, Tom Brady. We’re delighted with this new partnership and we can see an exciting road ahead for both brands.”
The former Test cricketer discussed building his cycling team at September's Sport Industry Private Dining Club hosted by Integro Entertainment & Sport. Read more here.