Aston Martin F1 announces Cognizant as Title Partner

08 Jan 2021

By: Sport Industry Group

Formula One team Aston Martin - which has taken over from Racing Point for the 2021 season - has revealed that its Title Partner will be American IT firm Cognizant.

The tie-up will see the firm back the Silverstone-based team ahead of the start of the 2021 season, which will mark Aston Martin’s return to the sport as a works team for the first time in more than 60 years.

The team will be known as Aston Martin Cognizant Formula One Team when it lines up on the starting grid for the new season.

“The return of Aston Martin to Formula One after more than 60 years away is a landmark moment in the history of the sport,” said Lawrence Stroll, Chairman, Aston Martin Cognizant Formula One Team.

“Everyone knows what Aston Martin stands for, but the Formula One team will allow us to take the essence of the brand to new places, building on the strong foundations laid by the previous iterations of the team. I’m hugely proud that we can start this new chapter with the support of Cognizant. In today’s world, as the digital revolution continues, I can’t think of a more suitable or valuable partner to work with us as we strive to make Aston Martin one of the greatest teams in the sport.”

Brian Humphries, CEO, Cognizant added: “We are absolutely thrilled to be the title partner of Aston Martin Cognizant Formula One Team. Our global brands have much in common. We are both innovative, forward-looking firms that like to move fast, stay focused, and lead from the front. We understand the incredible power of today’s advanced technologies and how to harness them to engineer unique customer experiences. We’re excited by the promise of this deep and mutually beneficial partnership.”

The team will reveal their livery in February, and their new car in March, their first grid start since 1960.