Aston Villa partners with Fanatics

31 Jan 2017

By: Sport Industry Group

Aston Villa Football Club has announced Fanatics, retailer of licensed sports merchandise, as the club’s official retail partner in a multi-year agreement.

The club has signed a long-term partnership with the e-commerce, merchandise and retail company which also works with clubs including, Manchester United, Manchester City, Chelsea, Everton, Real Madrid, Olympique de Marseille and Borussia Dortmund.

Fanatics will continually invest in the retail proposition for the benefit of the club’s supporters and together the club, Fanatics will focus on driving our retail forward whilst increasing the global opportunity.

Aston Villa, chief commercial officer, Luke Organ said: “We are proud to be working with such a strong and renowned partner in retail as Fanatics. Our retail offering is an important part of the club and we had to ensure that we have the right support in place to drive this forward. Naturally, we have reviewed our operation and can see a number of opportunities and areas to explore and change respectively over the coming months and years while ensuring we deliver the best fan retail experience we can. With Fanatics help we are confident our retail offering will grow and expand to new levels.”

Fanatics International president, Andy Anson said: “Villa is a club with tremendous heritage and a globally recognised brand. We’re delighted to be working with them and look forward to playing our part in strengthening their retail offering for the benefit of Villa fans both at home and abroad. As well as world-renowned individual clubs, our e-commerce and physical retail operations are used across the globe on behalf of leagues such as the NFL, NBA and MLS to name but a few. We’re committed to using that experience to maintain and grow Villa’s reputation with an unrivalled service.”

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