Aston Villa sign Cazoo as new Principal Partner

29 Jun 2020

By: Sport Industry Group

Aston Villa has announced Cazoo as its Principal Partner across a multi-year contract, becoming the second Premier League club to pen such a deal with the online car-buying platform after Everton announced a partnership earlier in the summer.

Cazoo’s logo will feature on the matchday kit and training wear for the men’s first team, women’s team - who will take part in their first Barclays FA Women’s Super League season - and all of the club’s academy age groups.

The partnership, part of an extensive marketing campaign by Cazoo, will commence at the start of the 2020/21 season.

Alex Chesterman OBE, Founder & CEO of Cazoo said: “We’re delighted to be partnering with Aston Villa and supporting the club’s men’s and women’s sides as well as their academy and charitable efforts. 

“We are looking forward to next season and working closely with the club as we make Cazoo a household name by reinventing the used car buying experience and providing the best selection, value, quality and convenience for UK car buyers.”

Nicola Ibbetson, Aston Villa Chief Commercial Officer, added: “We are immensely proud to have partnered with one of the fastest growing businesses in the UK and Cazoo’s commitment to a partnership with Aston Villa provides both parties with an opportunity to work together for many years to come.

“Alongside several planned activations and fan engagement activities, all generations of Villa fans will be able to wear replica shirts that faithfully resemble those of their on-pitch heroes with the Cazoo branding appearing on all replica kit.”

Taking over from betting brand W88, Cazoo’s branding will also feature on junior replica kits sold by the club and retailers, which the club says wasn’t previously possible.