ATP unveils prize draw to raise money for Cancer Research UK

04 Nov 2020

By: Sport Industry Group

The ATP has launched a new prize draw initiative to raise money for Cancer Research UK, the Official Charity Partner of the Nitto ATP Finals.

In collaboration with ATP players, the initiative gives fans the chance to win signed memorabilia, as well as other prizes such as a Nitto ATP Finals experience in Turin in 2021, or a private serving masterclass with John Isner, who is a passionate supporter of cancer charities himself. 

The initiative will also offer a London Memento package, which will celebrate the Nitto ATP Finals’ time hosted in the city’s O2 Arena. The 2020 edition of the event will be the final staged in the capital before it moves to Turin in 2021. The package will include an official ATP Tour net used on Centre Court at The O2, a signed coin used for the coin toss at one of the matches, and a personalised video message from this year’s champion, who will be crowned behind closed doors in November.

“The events of this year have shown how important it is to rally together,” said Massimo Calvelli, CEO, ATP.

“Cancer Research UK, like many charities, has had its fundraising heavily impacted by the pandemic. I’m thrilled we can support our charity partner in continuing their vital work, by leveraging our platform, showcase-event and biggest stars in a creative way.”

Eve Mitchell, Head of Partnerships, Cancer Research UK, added: “We are thrilled that ATP will be running a prize draw in aid of Cancer Research UK (CRUK). 2020 has been an especially tough year for CRUK given the pandemic, therefore it is more important than ever that we work with our partners, like ATP, to ensure we raise vital funds for our life-saving work.”

Each entry will cost fans £10, with all proceeds going towards supporting the charity.