Audible has been announced as an official partner of the Virgin Money London Marathon as part of a three-year agreement.
The sponsorship will begin to coincide with the announcement of the ballot results for the 2018 race and marks the start of a promotional campaign to drive participants to a dedicated landing page on the Audible website to download marathon content.
Audible will promote a trial of their extensive catalogue within the running community through a variety of experiential and content-led campaigns across the next seven months in the lead up to race day.
Audible will also curate a selection of audiobooks, dramas and programmes; including specially commissioned short-form celebrity content and a programme of ongoing releases specifically created for marathon runners.
Hugh Brasher, event director for the Virgin Money London Marathon, said: “The partnership with Audible will enable us to offer our runners – and aspiring runners – a fantastic new training tool. We are looking forward to working with the Audible team to create inspiring original content for our runners which will help them prepare for their marathon effort on Sunday 22 April.”
Tracey Markham, UK country manager at Audible, said: “The London Marathon is one of the UK’s greatest sporting institutions, so needless to say we’re really excited to support their work as their debut listening partner. Audio is such an important part of so many peoples’ exercise routine; there’s nothing like Naomi Alderman’s Zombies, Run! to help you pick up the pace, or a live recording from this year’s Fringe Festival to turn stitches into side-splitters. We’ve got lots of exciting things planned which’ll be sure to inspire and entertain runners of all levels. Look out for many more exciting announcements to come.”
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