Audience revealed for MLB’s YouTube debut

23 Jul 2019

By: Sport Industry Group

A peak audience of more than 200,000 viewers tuned in to watch Major League Baseball’s (MLB) first live stream of a game via its official YouTube channel.

Data provided by YouTube’s parent company, Google, to the Morning Consult media company revealed that the game on 18th July between the Philadelphia Phillies and Los Angeles Dodgers attracted a total of more than two million views.

The Phillies emerged with a thrilling 7-6 win in the game, which is the first of 13 MLB to be shown exclusively live on the video-sharing website in the second half of the 2019 season.

The coverage is available for free in the US, Canada and Puerto Rico via the YouTubeTV service, which is already the presenting partner of the MLB World Series.

Under the arrangement, YouTubeTV is also offering pre- and post-game content and a variety of support programming on the platform.

YouTube said that it is “very likely” that more brands will sign up to sponsor the coverage of the remaining games this year after State Farm followed up its support of the opening game by sealing an agreement to sponsor the fourth live contest on 7th August between the St Louis Cardinals and Los Angeles Dodgers.

YouTube’s deal with MLB was agreed in April after the league’s streaming partnership with Facebook was scaled back from exclusive live coverage of 25 games last year to six non-exclusive contests in 2019.

Facebook is offering one game per month on a global basis via its Facebook Watch platform, excluding selected international markets due to existing rights agreements.