AWS partners with UCI Track Champions League

15 Sep 2021

By: Sport Industry Group

Amazon Web Services has announced a new partnership with Discovery Sports Events and will become the Official Cloud, Artificial Intelligence, Machine Learning, and Deep Learning Provider to its portfolio of events.

The move will see AWS become the exclusive Cloud Infrastructure Partner of the new UCI Track Champions League, delivering new fan engagement experiences around the competition, including a new UCI Track Champions League app, competition insights, and in-race statistics to help existing cycling fans dive deeper into race strategy and attract additional followers to the sport.

Discovery Sports Events is working with the UCI, the worldwide governing body for cycling, on the new series of races that aim to develop a ‘strong year-round narrative for the sport’, including between the Olympic Games and major annual races.

The organisation says that, by taking advantage of the breadth and depth of AWS capabilities - including machine learning, analytics, media services, containers, and database - it will establish a unique viewing and engagement experience for fans that complements UCI’s new, elite competition among the world’s best riders. 
“We know the UCI Track Champions League offers an outstanding opportunity to better serve cycling's global fan community and bring in a new audience to the sport,” said François Ribeiro, Head of Discovery Sports Events. 

“A big part of achieving this is to build an on-screen and digital experience that visually represents the strategy and strength riders require to compete and win, as well as help viewers understand the second-by-second action that determines race results. 

“AWS will help deliver the resources behind this experience and provide fans the type of real-time insights and engagement that will make them care more about the sport and keep them engaged for the long term.”

Kathrin Buvac, Vice President of Business Development, Amazon Web Services, Inc, added: “Sports serve as a great medium to bring technology like machine learning and data insights to life in a way that sports fans across the globe can understand and get excited about. 

“AWS and Discovery Sports Events will help UCI redefine and innovate track cycling by providing fans a more connected experience with real-time data into riders’ performances and race statistics. Imagine fans being able to see things like predictive insights and their favorite riders’ bike speeds, race positions, pedal cadences, and even biometrics all from a connected app on their phones. 

“This is how AWS brings fans closer to their favorite sports, and we can’t wait to see the excitement blossom for cycling.”

To enhance race viewing experiences for audiences around the world, Discovery Sports Events will use Amazon Kinesis (AWS’s service for easily collecting, processing, and analyzing video and data streams in real time) to ingest and process live, streaming data from sensors on the track, bikes, and riders. Then, the organization will apply AWS analytics and machine learning capabilities to serve up stats such as bike speed, race position, pedal cadence, rider power output in watts, time keeping, and racer biometrics including heart rate and calories burned.