Barclays has furthered its investment in esports, partnering with National Student Esports (NSE), the official body for university esports.
The brand will become an Official Sponsor of the British University Esports Championships, and will also work with NSE to deliver a number of initiatives for students.
The announcement follows an earlier collaboration between the pair, who worked together on the Barclays Game Technology Frenzy event in January 2020, which featured a series of student show matches at Barclays’ headquarters in Canary Wharf.
“From day one, we’ve been struck by how passionate the team at Barclays are about esports,” said Jonathan Tilbury, Managing Director, NSE.
“We’re incredibly excited to continue working with a brand so committed to positively shaping the future of the student esports space."
Ben Davey, CEO, Barclays Ventures, said: “We are delighted to be partnering with NSE. We see the important role they play in building UK grassroots esports. Not only does NSE bring students from around the country together online, to play the games they love competitively, they also champion programs like FutureGen, to create opportunities to help individuals and communities develop and grow”.
The announcement represents Barclays’ second investment in the UK esports community. In April 2020, the brand became headline partner of the UK League of Legends Championship’s (UKLC) 2020 Summer Split competition.