BBC and the Premier League launch Super Movers campaign

17 Jan 2018

By: Sport Industry Group

The BBC and the Premier League have launched Super Movers, a partnership which will help primary school teachers to inspire children to become more active throughout their school day and enhance their learning.

Super Movers will bring stars from the worlds of football, music and television together in fun, free and easy-to-follow educational videos which will help teachers to get children moving throughout the day with a series of routines and activities.

BBC Sport presenter Gabby Logan, current Arsenal captain Alex Scott MBE and Blue Peter presenter Radzi Chinyanganya are official Super Movers ambassadors.

James Purnell, BBC director of radio and education, said: "We are really excited about the opportunity to work with the Premier League to do something truly transformative - using the strengths of both organisations - by developing a nation of active primary schools to help every child reach their potential."

Richard Scudamore, executive chairman of the Premier League, added: “We recognise the power football has to connect with young people and positively influence their lives. Super Movers will harness the reach and strength of our clubs and the BBC to encourage children to be more active and engaged throughout their learning.”

The campaign is also backed by a new online survey commissioned for the BBC and Premier League, and carried out by Populus, which found that over half of parents of children aged 5-10 agree that their children are better behaved (54%) and in a better mood (60%) after taking part in exercise.

Super Movers will also help encourage families to live active lifestyles and can be used at home with a range of ‘Just For Fun’ videos and games designed to get children and grown-ups moving together in their living rooms.

Schools in Scotland will also benefit from the Super Movers action, as the Scottish Professional Football League are also joining the campaign.

Alex Scott will join CBBC favourites Ben Shires and Naomi Wilkinson to front a BBC Live Lesson hosted by Liverpool FC at Anfield stadium. The Live Lesson will be a fun, active maths session for seven to nine-year-olds showcasing Super Movers content and energising classrooms across the UK.