BBC Bitesize launches Virtual Sports day

03 Jul 2020

By: Sport Industry Group

The BBC’s Bitesize Daily service has unveiled a brand new Sports Week initiative aimed at keeping kids active throughout their homelife.

Culminating with a Bitesize Daily Sports Day on 10th July, the week will see a host of athletes and influencers put on sport masterclasses, demonstrations and ‘follow-alongs’ all available via BBC iPlayer or the Red Button.

The campaign will see the broadcaster work with a number of sport governing bodies including British Cycling, British Gymnastics and the ECB, as well as the Premier League and Liverpool Football Club, to create the masterclasses with a number of sporting icons from the sports involved.

Among those taking part in masterclasses are Kate Archibald MBE, Kadeena Cox MBE, England cricketers Fran Wilson and Heather Knight OBE, gymnast Bryony Page and 17-year old Liverpool winger Harvey Elliott.

Simultaneously for younger viewers, Sir Chris Hoy, Laura Kenny and Alex Scott MBE will be hosting Bitesize’s Daily Primary Book Club.

The week will culminate in a ‘virtual Sports Day’ where viewers will take on the various celebrities involved at a host of challenges, with the addition of England cricketers Matt Parkinson, Keaton Jennings, Tammy Beaumont, Georgia Elwiss, Danny Hamm and Chris Edwards.

The initiative comes as the sports community continues to seek innovative ways of keeping children fit as the UK eases lockdown measures.