BBC reclaims Women’s Euro rights for 2021

15 Jul 2019

By: Sport Industry Group

The BBC has acquired rights for the 2021 Women’s European Championships, which will be staged in England.

The BBC will provide extensive coverage of each match of the tournament across its television, radio and online platforms.

The announcement comes after the BBC delivered record-breaking coverage of this summer’s FIFA Women’s World Cup in France, with 28.1 million people having tuned in to the tournament. England’s semi-final defeat against the USA attracted the highest live TV audience of 2019 with 11.7 million viewers.

The 2017 Women’s European Championships were broadcast in the UK by Channel 4, which outbid the BBC for rights to the tournament, which was held in the Netherlands. The BBC had previously broadcast the 2015 Women’s World Cup in Canada and the Euro 2013 tournament in Sweden.

Director of BBC Sport Barbara Slater said: “After the success of the World Cup on the BBC and the record-breaking viewing figures for women's football, we're delighted to be the broadcaster of the Uefa Women's Euro 2021 Championship.

"At the start of this summer we wanted to shift the dial on women's football and I feel the phenomenal coverage from France has done just that. The BBC's sport portfolio continues to go from strength to strength and we're thrilled to add the 2021 Euros to that."

During the upcoming season, the BBC will cover Women’s Super League matches and broadcast the Women’s Football Show, as well as action from the Women’s FA Cup and major international fixtures.

The final of the Women’s Euro 2021 will be held at London’s Wembley Stadium, which will stage the final of the men’s tournament 12 months prior. Matches will also be held at the Amex Stadium, Brentford Community Stadium, Stadium MK, Manchester City’s Academy Stadium, City Ground, New York Stadium, Bramall Lane and St Mary’s Stadium.