Betfred extends RFL partnership to include Championship and League One

30 Aug 2019

By: Sport Industry Group

Betfred has extended its sponsorship of Rugby League’s Championship and League One competitions.

The news comes after the bookmaker announced that it would also sponsor the Women’s Super League, and the latest deal will see it sponsor the top three tiers of the men’s game as well.

The RFL says the betting company has doubled its financial contribution to the game outside of the top flight Super League, while the new deal will run until the end of the 2021 season, in line with Betfred’s other sponsorships of Rugby League.

Rugby Football League Chief Executive, Ralph Rimmer, said: “Betfred have been supporting our Championship and League One competitions since 2018 and I am delighted that they will continue that support for a further two years. Their energy and enthusiasm off the field mirrors the product on the field, where clubs and players are beginning to gear up for what will be a thrilling play-off series in two vibrant competitions.”

Betfred boss Fred Done added: “We’ve enjoyed a great relationship with Rugby League and its supporters and therefore I am delighted that we are now able to further extend our sponsorship of the Championship and League One in line with our recent Super League and Women’s Super League agreements. Sport provides tremendous content for our digital platforms and we are delighted that through deals like these we are able to be a part of it."