Birmingham City announces Cure Leukaemia as Charity Partner

11 Oct 2017

By: Sport Industry Group

Birmingham City Football Club has confirmed Cure Leukaemia as its new charity partner for the 2017/18 season. 

The news is a boost to Cure Leukaemia’s £1m appeal to fund the expansion the Centre for Clinical Haematology at the Queen Elizabeth Hospital in Birmingham.

The project will double the centre’s capacity to give blood cancer patients access to potentially life-saving treatments for the disease. Not only will the centre, which has already had a grant of over £2m from the GBSLEP, help save more lives it will also help hasten global progress towards the eradication of all forms of blood cancer within 25 years.

To support the charity, Blues will be getting involved in Cure Leukaemia’s wide range of events in 2018 including Glynn Purnell's Friday Night Kitchen, Live Music Quizzes, the Brindleyplace Dragon Boat Race, Velo Birmingham and the Birmingham International Marathon.

Ian Dutton, Birmingham City FC, head of commercial said: “Having got to know the team at Cure Leukaemia, it quickly became apparent that they were an extremely proactive and hardworking charity.

“It was very important to the club that a Birmingham based charity was chosen and the amazing work Cure Leukaemia do made it an easier decision to make them one of Blues’ Official Charity Partners. We are thrilled to be able to support such a fantastic cause and look forward to working together to raise as much awareness and funds for the charity as possible.”

Cure Leukaemia has always had strong links with the football world. Former Wolves, Crystal Palace and England footballer Geoff Thomas is a former patient and patron, former Aston Villa skipper Stiliyan Petrov was treated by the charity’s co-founder Professor Charlie Craddock CBE and more recently, Wolves Goalkeeper Carl Ikeme helped raise over £75,000 soon after his diagnosis.