Blackburn Rovers has become the latest club to cut the cost of the average season ticket as the campaign for Premier League teams to reduce the financial demands on fans grows.
With attendances levelling out across the league, Rovers join Chelsea, Everton, Bolton and Wigan in confirming a reduction or a freeze in ticket prices for the 2007/08 season.
Blackburn Rovers will pass on savings totalling more than £1m to fans in a bid to halt falling attendances.
Blackburn chairman John Williams said: ‘We hope these prices will retain existing fans and also attract back those who have not been for some time. We have recognised the concern of fans who feel that the cost of watching live football has become too expensive.’
Under the new pricing scheme, 5,500 season tickets will be available at £249, while the average for the Blackburn End will fall by 30% from £425 to £299. The most expensive ticket will come down from £595 to £399.
Rovers' average crowd this season has been little over two thirds of Ewood Park's 31,000 capacity.