BMW inks worldwide Ryder Cup deal

30 Nov 2018

By: Sport Industry Group

Car giant BMW has further strengthened its investment in golf, upgrading its relationship with the European Tour to become a worldwide partner of The Ryder Cup for the next two encounters between the United States and Europe.

The agreement gives the brand global rights to the events at Whistling Straits, Wisconsin in 2020 and in 2022 at Marco Simone in Italy.

Alongside the agreement, BMW has also renewed its status as an official partner of the European Tour for a further four years. The brand will continue as title sponsor of the BMW PGA Championship and BMW International Open until 2022, building on an association that dates back to the first BMW International Open in 1989. 

BMW has also previously served as official car partner for Ryder Cup Europe at The K Club in Ireland and as official partner at Celtic Manor in 2010, four years later at Gleneagles and this autumn at Le Golf National in France.

Commenting on the new agreement, Guy Kinnings, European Ryder Cup director, said: “BMW has been an important part of the Ryder Cup’s growth and success over the past 12 years, so we are extremely pleased this will continue not only in Italy in 2022, but also when we travel to the United States in 2020.”

Bernhard Kuhnt, president and CEO of BMW, North America, said: “We are delighted to join forces with the PGA of America and Ryder Cup Europe in a shared mission to drive golf’s top international event to even greater heights. 

“As a supporter of golf globally for the past 30 years, golf remains the perfect platform for our brand to engage our network of owners, dealers and golf fans across the world.” 

Seth Waugh, the chief executive officer of the PGA of America, said: “BMW’s connection to golf and our global spectator base establishes a partnership that will elevate the global nature of The Ryder Cup.”

Echoing Waugh’s thoughts, Keith Pelley, the chief executive of the European Tour, added: “We could not be happier than to have BMW as our Official Partner for another four years. They have shown fantastic commitment to the European Tour for 30 years and have always had the best interests of the game at heart. 

“It is why tournaments such as the BMW PGA Championship and the BMW International Open are so highly regarded by players and fans alike.”