The British Olympic Association (BOA)’s Leah Davis is to join Laureus in January as Director of Marketing & Communications, with a brief to increase global awareness and engagement with the organisation.
Davis joins Laureus after more than six years at the BOA, where, as Head of Marketing, she was responsible for the overall Team GB Marketing strategy, with a focus on brand growth, CRM, digital and social media.
In particular, Davis oversaw brand strategy for the Team GB brand, achieving 98% brand awareness in the UK around London 2012.
In her new role at Laureus, Davis will oversee marketing and communications strategy for all elements of the organisation including Sport for Good, the World Sports Academy and the Laureus World Sport Awards.
Commenting on her appointment, Leah Davis said: “Laureus is a globally-recognised organisation which uses the power of sport to improve the lives of young people around the world.
“It’s an honour to join the team at an exciting stage in the journey and I’m excited by the opportunities and challenges that lie ahead.
“I look forward to working with the team to tell the inspirational stories of the Laureus movement in engaging and innovative ways on a global stage.”
Jonathan Hill, CEO of Laureus, said: “We’re delighted to have such an experienced and recognised marketing executive joining the team at a truly exciting point in the growth of our movement.
“Leah has extensive agency and in-house experience and her knowledge of the current sports marketing space will help us in our goal to take the Laureus story to new audiences around the world.”