BNY Mellon and Newton Investment Management, sponsors of The Boat Races, have announced they will be donating the title sponsorship of the annual challenge between Oxford and Cambridge Universities to Cancer Research UK, the races' official charity partner.
The event will now be known as The Cancer Research UK Boat Races with a new identity that will incorporate the dark blue of Oxford and light blue of Cambridge with the charity’s magenta and blue.
The campaign will see Cancer Research UK receive exposure throughout the races, which will take place on the Championship Course on the River Thames between Putney and Mortlake on 27th March.
BNY Mellon and Newton Investment Management will work with Cancer Research UK to support its fundraising activities in the build up to The Boat Races and will also be implementing its own initiatives with all fundraising in aid of Cancer Research UK.
Curtis Arledge, vice chairman of BNY Mellon and CEO of investment management, commented: “We are committed to ensuring our sponsorship of The Boat Races reflects our focus on meaningful investments, especially when we can leverage our sponsorship to further effect change. We are proud to be working with Cancer Research UK, whose work touches the lives of so many.
“We have the opportunity to be a sponsorship partner that genuinely changes people’s lives for the better through sport. Just as the four crews from Oxford and Cambridge will pull together to battle for glory on the water, BNY Mellon, Newton Investment Management and Cancer Research UK are pulling together to fight cancer.”
Helena Morrissey, CEO of Newton Investment Management, added: “We are delighted to be trailblazing a whole new model for corporate sponsorship. The role of business in society is clear: in addition to performing well for customers and shareholders, we can and must use our resources to help solve difficult problems. We hope this news encourages other companies around the world to follow suit and that together, we can make a genuine difference.”
Sir Harpal S. Kumar, chief executive of Cancer Research UK, said: “We are enormously grateful to BNY Mellon and Newton Investment Management for their generous donation. Cancer Research UK’s work has fuelled the progress that has seen cancer survival rates double in the last 40 years. Today, two in four people survive cancer. Our ambition is to accelerate progress so that three in four people survive cancer by 2034 and this donation is a very welcome contribution to that aim.”
The Cancer Research UK Boat Races will take place on Sunday 27th March, with the Cancer Research UK Women's Boat Race starting at 3.10pm, followed by The Cancer Research UK Boat Race at 4.10pm.