21 Jun 2022

By: Sport Industry Group

EFL League One football club Bolton Wanderers has confirmed a new principal partner agreement with digital car service solution Service My Car.

As part of the one-year deal, Service My Car will become the official kit sponsors for the upcoming 2022/23 season.

As such, the online car servicing and repair network’s logo will feature on the front and back of Wanderers’ home, away and third shirts, as well as shorts. In addition, Service My Car’s logo will appear across club digital platforms and media backdrops at the University of Bolton Stadium.

Founded by Bolton-born Ozair Puda in the UAE in 2019, Service My Car provides car owners with a digital platform to assist in all their car service and repair needs by booking, collecting, servicing and delivering cars. Following success in the UAE, the company then expanded into Oman and most recently, the UK with a Bolton-based headquarters, employing over 200 people across all countries.

Ozair Puda, CEO of Service My Car, said, “We are happy and excited to see Service My Car on the Bolton Wanderers kit.

“The official kit partnership with Bolton Wanderers is a key milestone to enhance our brand awareness as we scale up our operations in Bolton and across the Northwest. Being from Bolton, it made sense to bring the kit sponsorship back home.”

Neil Hart, Chief Executive Officer for Bolton Wanderers, added, “We’re delighted to enter into this substantial commercial partnership with Service My Car. Service My Car are a rising star in their field and we are thrilled and thankful to be working with them as they embark on their journey here in the UK.

“As custodians of our football club, Sharon Brittan and the whole Board were keen to secure a principal partnership with not only an ambitious and exciting company but one that also believes in Bolton Wanderers, and is invested in the journey the club is on. With their roots in the town and with their own plans for growth in the future, the synergy between our organisations is unmistakable.

“I would like to thank and congratulate Chief Commercial Officer Mike Pink and his team for securing this fantastic deal and also extend my gratitude to the Board for their unwavering support in recent months.

“We look forward to seeing how this relationship will evolve and to working closely with Service My Car throughout the 2022/23 season.”

Service My Car replaces Home Bargains as the official shirt sponsor of the Lancashire-based club.