turn EURO 2020 final box into hotel room

22 Nov 2019

By: Sport Industry Group will turn a box at Wembley into a hotel room during the UEFA EURO 2020 final, offering two fans the chance to spend the night in the stadium itself after watching the match live.

The Official Accommodation and Attractions Booking Partner of the tournament will transform a box overlooking the pitch, where one winner will be able to sleep after watching the match in the company of former Spain international David Villa. 

On the following morning, the guest will be invited to use the player’s changing rooms to freshen up before a bespoke breakfast will be served on the side of the pitch.

Arjan Dijk, Senior Vice President and Chief Marketing Officer at, added: “With a mission to make it easier for everyone to experience the world, and with a quarter of European football fans between the ages of 18 and 34 confirming that they only travel to watch their team play, we’re excited to have partnered with UEFA to play our part in ensuring that fans have the best experience while traveling to watch this epic tournament. That includes creating the Stadium Suite at Wembley Stadium for the UEFA EURO 2020 Final, truly an overnight football experience to rival all others.”

The brand will also offer a second prize, which is the same experience, but on the night of the second Wembley semi-final.