BoxNation boxing set for BT Sport

14 Nov 2016

By: Sport Industry Group

Frank Warren has agreed a new multi-year deal with BT Sport that will see the Hall of Fame promoter create 20 premium live boxing events with BoxNation each year to be simulcast on both channels.

The partnership will see big-time boxing come to BT Sport, as well as a further ten events per year, including top tier pay-per-view events and other high-quality domestic shows, broadcast exclusively on BoxNation.

It will mean that BoxNation, the UK’s only dedicated boxing channel, will be included in BT Sport’s pack of channels and made available to all new and existing BT Sport customers as part of their subscription.

Since its launch in 2011, BoxNation has showcased live fights in the UK and across the rest of the world - led predominantly by Frank Warren’s UK promoted events, in addition to those from overseas suppliers, including Top Rank, Golden Boy, Showtime and HBO.

Fights in recent history on BoxNation have included Haye vs Chisora (below), Frampton vs Santa Cruz, Mayweather vs Canelo, Saunders vs Eubank and Khan vs Canelo.

Warren, chairman of BoxNation, commented: “I’m delighted that I have signed a deal to bring boxing to BT Sport. This is the beginning of a new era for the sport in this country and I am delighted to be working exclusively with a broadcast and telecommunications powerhouse in BT. Iconic fight nights have the ability capture the imagination of the public, and I am looking forward to building some fantastic events with BT Sport.

"This long-term deal will give BT Sport customers access to BoxNation and my talented stable of fighters and we are delighted to be giving BoxNation, a channel we have worked so hard to build, the vast distribution it deserves.

"I am looking forward to doing what I do best, building boxing stars and promoting memorable events. 30 events a year across both BT Sport and BoxNation will allow me to give my fighters the contests and exposure to become household names.

"This deal is the beginning of a new era not just for me, but for British Boxing and I cannot wait to get started. Roll on 2017!”

Delia Bushell, managing director BT TV and BT Sport, commented: “BT’s mission has always been to make top tier sport available to more people, offering unbeatable value.

“Our expanding list of sports rights will now include BoxNation and exclusive access to boxing world title bouts, all included in the price of the BT Sport subscription. We are taking the fight to our rivals in 2017 and we’ll be in great shape.”

George Warren, CEO of BoxNation added: “With BT Sport, we now have the platform to take the channel to new levels and to continue growing BoxNation and the sport of boxing in the UK. We look forward to delivering BT an excellent schedule of events that will set the pulses racing.”

The move into boxing comes shortly after BT Sport’s recent expansion into international cricket.

BT Sport is now the home of all Australia’s Test matches, one-day internationals and T20 internationals played in Australia, including the Ashes series against England in 2017/18.

The coverage started last week with the first Test between Australia and South Africa, fronted by Greg James, with analysis from Ricky Ponting, Michael Vaughan, Graeme Swann and Kevin Pietersen.

Image: ©Getty Images