A new brand experience agency named The Park has been launched by managing director Jack Lamacraft, strategy director Will Worsdell, and production director Lloyd Major.
According to the new agency, the trio intends to merge their experience with traditional media channels with a ‘new world’ focus on techniques such as experiential, branded content and PR as their primary routes to market.
Lamacraft previously spent eight years as co-founder and general manager of M&C Saatchi Sport & Entertainment in Sydney, Worsdell was most recently controller of marketing & media at ITV, while Major was running his own event business, delivering numerous projects for partner agencies and global brands.
Speaking about The Park, Lamacraft said: “We’re all really excited about the agency we’ve created and believe that our combined backgrounds and skills offer clients something unique. We’re passionate about the power of experiences that brands create but understand that unless we are using these experiences to reach mass audiences they sometimes can fall a little flat, they can sometimes be seen as costly exercises by senior marketers.
“By using a combination of traditional media thinking with innovative creative techniques we believe we’re well placed to drive tangible business results for our clients.”
The Park is open for business having already worked directly for clients including ITV, Marriott Hotels International and Great British Racing, and has also delivered projects for New Balance and Paddy Power for agency partners.