Public relations agency, Brazil, has announced the launch of a dedicated sport division, Brazil Sport.
With a focus on building campaigns designed to drive business and sales, Brazil Sport will help businesses monetise their sports sponsorship assets, as well as developing CSR and grassroots campaigns for sporting brands and organisations.
The new division will be headed by James Gwinnett, promoted to the newly-created position of head of sport. Gwinnett’s experience spans a decade of working with sport brands, including Land Rover, BT Sport, QBE and Heineken International.
The agency’s decision comes off the back of work in the sporting sector. Brazil has developed and managed campaigns for major sports sponsors such as Honda, O2 and Sharp, while its clients extend to sporting brands including Fitness First and The North Face, as well as start-up and challenger brands such as Nutrifix and SuperVitality. The agency has also managed crisis communications for professional clubs and governing bodies.
James Gwinnett [pictured], Brazil, head of sport commented: “Plastering a logo on a sporting property isn’t enough to generate worthwhile traction in today’s complex sports market; brands need to develop an increasingly rich level of engagement to create cut-through with fans. Brazil’s experience across a wide-ranging roster of clients leaves us perfectly positioned to help brands achieve this, maximising their partnerships and meeting highly scrutinised business objectives.”
Joshua Van Raalte, CEO, Brazil, added: “We take a very pragmatic approach to our clients’ demands, working closely with them to create PR programmes that specifically drive business. We see far too many sponsorship properties that do not fully capitalise on the opportunities available to brands across a variety of media channels.”
To mark the beginning of a new focus for the agency, a sport-dedicated area of the website has been launched. Visit: agencybrazil.com/sport.