Continental broadcaster Eurosport has unveiled Bridgestone as it’s first Presenting Partner for coverage of the Olympic Games 2020.
Eurosport – the home of the Olympics in Europe through to Paris 2024 – and Olympic TOP Sponsor Bridgestone will work together to engage audiences across 50 markets, with the brand specifically supporting Eurosport’s ‘Essential Olympic Stories’ content series.
The programme will aim at championing the greatest heroes and most memorable moments in Olympic history, with Bridgestone positioning itself throughout the storytelling sequences.
Head of Sports Marketing Solutions at Eurosport, Mike Rich, said: “ We are thrilled to partner with Bridgestone to amplify their commitment to the Olympic Games all the way to Tokyo 2020.
“With Bridgestone using the inspiration of the Olympic Games and its athletes to empower people to ‘Chase Your Dream, No Matter What’, Eurosport’s deep connection with sports fans as we power people’s passions for the Olympics offers the perfect fit.”
Bridgestone will also feature heavily across Eurosport’s digital platforms, the only place to experience all 3,500 hours of Tokyo 2020 in Europe.
Thierry Jupsin, Brands Marketing Director at Bridgestone added: “We’re delighted to work with Eurosport for Tokyo 2020 Olympic Games, which take place in our hometown. This partnership is a unique opportunity to celebrate the upcoming Games, our shared values and inspire people of all ages and abilities to chase their dream and overcome any obstacles they face during life’s unpredictable journey.”