Bridgestone UK launches Olympics campaign

17 Mar 2017

By: Sport Industry Group

Bridgestone has launched the UK brand activation of its campaign ‘Chase Your Dream, No Matter What’ as an official International Olympic Committee partner through 2024.

The campaign aims to encourage people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face on life’s journey.

Three national sporting stars were revealed as ambassadors at the launch, with Olympic decathlon gold medallist Daley Thompson joined by diver Chris Mears, who secured his first gold at the Olympic Games Rio 2016, and UK golfer Charley Hull who, at 20 years of age, tied seventh on her Olympic Games debut in Rio.

A series of events will make up the 2017 campaign calendar including promoting the national grassroots Bridgestone Chase Your Dream Trophy for amateur golfers and three grassroots events, each one hosted by an ambassador.

Thompson said: “My upbringing and sporting career have taught me that if I work hard enough and remain focused, then I can achieve my goals. I would like to think that I’m a living testament to the Chase Your Dream, No Matter What philosophy.”

Bridgestone North Europe managing director, Robin Shaw commented: “Our Chase Your Dream, No Matter What campaign aims to inspire people everywhere, whatever their background to find the strength to chase their dreams and overcome any obstacles they face on life’s journey. Whatever challenges you face, we believe our role is to keep everyone safe and on track until you safely reach your destination. Our ambassadors are sharing their stories to help everyday people chase their dreams, no matter what.”

British Olympic Association CEO, Bill Sweeney added: “As we start a new Olympic cycle it’s an exciting opportunity to collaborate with the new worldwide Olympic partners. Bridgestone is a globally recognised and successful brand and we are excited and proud to work together on their Chase Your Dream, No Matter What campaign. Our role in helping the nation’s best Olympic athletes realise their dreams resonates with so many of the stories around the Olympic Games as athletes strive to reach their personal goals and provide inspiration for anyone with their own goals and aspirations.”