The British & Irish Lions has appointed Fifty Digital to activate its digital and social media presence for the 2021 tour to South Africa.
The appointment will see Fifty Digital help create, develop, evolve and amplify the Lions’ brand on social and digital media, while delivering content designed to reach and engage new audiences.
“The upcoming tour is undoubtedly one of the most exciting in our history as we face the world champions,” said Shane Whelan, Director of Digital, Marketing and Communications, British & Irish Lions.
“We want to make it the most engaged series ever and take our social and digital offering to the next level. The guys at Fifty Digital share our passion and understand our unique and storied history. This, combined with their proven expertise and excellence in this space, makes them the perfect partner for us.”
Lions supporters are expected to travel in numbers to South Africa for the Seriesl, which is scheduled for the summer of 2021.
Nick Jackman, Co-Founder of Fifty Digital, said: “We’re incredibly excited and proud to be working with the Lions. They are a team which children grow up dreaming of representing and short of being a player, this is the next best thing! We cannot wait to get started and to help deliver the most engaged Lions tour in history, while helping this unique and priceless concept transcend sport to reach new audiences. After our work on the Rugby World Cup, we’re pleased to keep expanding in the rugby world.”