British Cycling links up with SiS

11 Jan 2017

By: Sport Industry Group

British Cycling has confirmed it is linking up with sports nutrition brand, Science in Sport (SiS) in a new, four-year partnership beginning this month. The new partnership will see Great Britain Cycling Team riders and British Cycling members benefit from SiS expertise.

SiS will work directly with Great Britain Cycling Team athletes in order to create nutritional strategies to fuel them ahead of competitions throughout the next four-year cycle and the Tokyo 2020 Olympics and Paralympics.  

British Cycling’s chief operating officer, Jamie Obank, said: “We are delighted to confirm this partnership with SiS. SiS are known as experts in their field, and to have them on board is excellent news for all involved with British Cycling.

“This new link-up will benefit the Great Britain Cycling Team – giving our elite riders the opportunity to work alongside SiS to tailor their own nutritional strategies – and also British Cycling members, who will receive exclusive benefits themselves.

“At British Cycling, we pride ourselves on giving our riders the best possible chance to fulfil their potential and ensure that the success we have enjoyed in recent years continues. We are confident that the partnership with SiS will do just that, and we are looking forward to working alongside them.”

SiS chief executive Stephen Moon said: “Science underpins everything we do and we’re really proud to be fuelling British Cycling with our industry leading products in the lead up to Tokyo 2020.

“We have a huge responsibility and opportunity as the official sports nutrition supplier to British Cycling to continue our innovation lead in the market and fuel the Great Britain Cycling Team to even more Olympic and Paralympic success.”

Sir Chris Hoy, Britain’s joint most successful Olympian and an elite consultant for SiS, added: “As a professional athlete you need to trust every element of your training, including your sports nutrition, and SiS are experts in screening for banned substances through its world-leading informed sport programme.

“Quality is key, and the ethos to strive for best in class between both British Cycling and Science in Sport makes for a great partnership at the start of this Olympic cycle.”