Bryony Frost lands brand new Jockey Club deal

20 Nov 2019

By: Sport Industry Group

Bryony Frost has become the first jockey to be sponsored by Jockey Club Racecourses.

The 24-year-old, who is the only British woman to win a Grade 1 race at the Cheltenham Festival, has been a Jockey Club ambassador for almost two years but the latest news solidifies that partnership.

Frost has supported Jockey Club Racecourses in a series of films and public appearances, and will now wear the racecourse operator’s logo on her clothing as well as filming a new behind-the-scenes series over the next 12 months.

She will also write a monthly blog for The Jockey Club’s website.

Frost said: “I’m proud to have been a Jockey Club Racecourses ambassador for the last couple of years and it’s been great to film some really cool videos with them. Hopefully they have been entertaining for racing fans and also interesting to other people too.
“I know that I’m incredibly lucky to do what I do for a living so it’s important to me to be able to let people into my world when I can and show them things that they can’t see just by coming to the races.
“Horseracing is a sport but it’s also a way of life. I live for riding horses and the partnerships I have with them and The Jockey Club is just as passionate about getting that connection across as I am. They’re great for our sport and steeped in so much history, having been part of racing from the very start. To be a part of that is really cool.”
Paul Fisher, CEO, Jockey Club Racecourses, added: “Bryony Frost is one of the most popular jockeys we’ve seen in recent history. There are not many people in any sport who are able to perform to the level she does, then immediately articulate moments later what she and her horse have achieved and explain what it means to her.
“Fan engagement is hugely important to us. Not only do we want to provide racing’s existing fanbase with more insight and entertainment, we also need to attract new audiences who will consider racing as more than just a day out.
“By working with Bryony and raising the profile of our sport’s participants we believe we can help make racing more appealing and interesting to those who might, at the moment, only have an occasional or passing interest.
”No one is more passionate about racing than Bryony and her infectious enthusiasm for what she does day in, day out presents a great opportunity for us to help educate people. We’re excited to make her our first ever Jockey Club Racecourses-sponsored jockey.”

Jockey Club Racecourses is a part of The Jockey Club and stages events including The Cheltenham Festival and the Randox Health Grand National, but it has never sponsored a jockey before.