BT retains coveted Champions League rights until 2024

15 Nov 2019

By: Sport Industry Group

BT Sport has retained exclusive rights to the UEFA Champions League for a further three years until 2024, in a deal worth £400m per year - a total of £1.2bn.

The deal also includes exclusive rights to the UEFA Europa League and the new third-tier UEFA Conference League and will see BT Sport increase the number of live games to 420, 77 more than the previous deal.

BT Sport first broadcast the UEFA Champions League in 2015, and since then has offered its coverage in a host of different formats, from showing every game from the competition on its TV channels and its app to broadcasting in 360° video and making the final of the competition available live on Youtube.

Last season’s all-English final between Liverpool and Tottenham attracted an audience of 11.3m people on all platforms.

Marc Allera, CEO of BT’s Consumer Division, said, “We’re delighted to remain the home of UEFA Champions League in the UK. BT Sport leads the way when it comes to UEFA Champions League coverage, and we’re very excited to continue to bring our world class coverage to one of the most exciting football competitions in the world - whether that’s broadcasting 12 games simultaneously or delivering industry leading images in 4K UHD. 

“With increasingly more ways to watch our content, with more games on show than ever before, and alongside our excellent line up of other competitions and sports, BT Sport is going from strength to strength.”

UEFA Marketing Director Guy Laurent Epstein said: “UEFA is delighted to continue its strong partnership with BT until 2024. All matches will be available across the BT Sport channels and digital services and in addition UK football fans will be able to enjoy club competition highlights for free on social media each match week, as well as the finals to the UEFA Champions League, UEFA Europa League and the newly formed UEFA Europa Conference League. Its high quality production and programming standards set the bar for the industry and audiences will continue to enjoy the competitions in new ways via BT’s innovative approach as it showcases new technologies.”

BT says that despite the £400m per season cost, it will remain in a strong position to monetise the rights through subscriptions, wholesale access, commercial and advertising revenues.