BT to offer Amazon Prime Video service

22 Jun 2018

By: Sport Industry Group

British Telecommunications has become the first UK pay-TV provider to offer Amazon Prime Video via its set top box, giving customers the ability to access Prime Video’s TV and movie content, which is set to include Premier League football from the 2019/20 season.

The deal follows the conclusion of the Premier League domestic rights package talks earlier this month, which saw Amazon join the marketplace, allowing the streaming service coverage of 20 games each season for three years from 2019/20, while BT Sport also picked up an additional package.

The five main packages had already been purchased by Sky and BT in February.

It means that BT customers will be able to access every televised Premier League game from one box, with viewers able to sign up for Amazon Prime, as well as view BT Sport and Sky Sports, as a result of the content-sharing deal agreed in December.

Commenting on the agreement, content and business development director for BT’s Consumer division, Tony Singh, said: “We’re delighted to be the first UK pay-TV service to offer Amazon Prime Video content to our customers. BT TV gives our customers the flexibility they want to watch all their favourite shows – and of course all the sport – in one place and on one bill. Our ambition is to offer an unrivalled choice of TV content for our customers by partnering with the very best providers and, with Prime Video joining a brilliant line-up including BT Sport, Netflix, NOW TV, BBC iPlayer.”

Brett Ballbach, business development director for Prime Video Europe, added: “We want Prime members to be able to watch all their favourite content when they want, on any device they want, and Prime Video is already available on thousands of devices, from Smart TVs to games consoles to tablets & mobile devices. We’re delighted to add to that range of devices with Prime Video now available to access via BT TV set top boxes – we think customers are going to love the opportunity to stream their favourite Prime Original shows and Prime exclusive sports on the device.”

As well as Premier League football, BT’s deal with Amazon will allow its customers to watch the US Open Grand Slam tennis tournament and the ATP World Tour.