BT & Sky to supply each other's channels

15 Dec 2017

By: Sport Industry Group

BT and Sky have agreed a new multi-year deal to sell their channels on each other’s platforms.

Under the deal, BT will now supply its sports channels - which show properties including the UEFA Champions League, Premier League football and Ashes cricket - to Sky.

In addition, BT will be able to sell Sky's Now TV service - which includes Sky Sports, Sky Cinema and the Sky Atlantic channel - to its customers through BT TV’s set top box.

At the same time, BT has agreed to wholesale its BT Sport channels to Sky, allowing Sky to sell these channels directly to Sky satellite customers, meaning satellite customers will be able to buy BT Sport from Sky under one account.

According to BT, the successful conclusion follows negotiations that have been “on and off for a number of years.”

It is expected that these new services will be available to customers from early 2019.

Gavin Patterson, chief executive of BT, said: “This is an important day for BT and for our customers, who will be able to enjoy a whole range of Sky’s sport and entertainment programming on their BT TV boxes.

“This is the next logical step for our TV and content strategy. Having built up an outstanding portfolio of exclusive sports rights and a loyal base of customers, we feel that now is the right time to broaden the ways in which we distribute BT Sport.

“This agreement fits with our strategic goal of being the best provider in the UK of converged network services, and adding NOW TV boosts our growing roster of outstanding content from the likes of Netflix, great pay channels like AMC and all the major catch-up services.”

Sky chief executive, Jeremy Darroch, added: "This is great news for Sky customers who will be able to access all matches on Sky and BT channels from the Premier League, UEFA Champions League and Europa League directly with a single Sky TV subscription and with the great customer service that we provide."

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