BT Sport and Santander team up to launch educational sport show for children

30 Mar 2021

By: Sport Industry Group

BT Sport has announced that it will broadcast a new Saturday morning show which explores the role played by maths and science in sport.

Entitled It’s A Numbers Game, the weekly show is a collaboration between BT Sport and Santanderm and will air on BT Sport 1 as well as on its BT Sport YouTube page.

Exploring a range of subjects from aerodynamics to Z-Curves, the series will cover the role of science in sport in an ‘entertaining and educational’ format. 

It will be presented by Dr Hannah Fry, the co-presenter of BBC Radio 4’s The Curious Cases of Rutherford & Fry podcast - which explores scientific conundrums - alongside Pippa Monique, presenter of the BT Sport Takeover films, which highlight the broadcaster’s work with local students. BT Sport pundits including Joe Cole, Rio Ferdinand will also feature alongside roving reporters Ugo Monye and Andrew Mensah, who will explore a number of challenges and record attempts involving a variety of sportspeople.

The collaboration builds on Santander’s numeracy platform – The Numbers Game – which is aimed at children and young adults aged 5-14, and supported by Rio Ferdinand, the UEFA Champions League and educational partner Twinkl.

“At BT Sport we have a unique opportunity to use sport, our platform and personalities to inspire and we’re delighted to support Santander’s The Numbers Game work,” said Simon Green, Head of BT Sport.

“It’s A Numbers Game aims to educate and excite children and parents about the data behind the sports we love, while All Stars V Rock Stars aims to inspire and challenge schoolchildren and their parents to enjoy developing numeracy skills. These shows are the latest examples of how BT supports its customers to improve their life skills, such as BT’s Skills for Tomorrow initiative, which aims to help 10 million people make the most of life in the digital world.”

Nathan Bostock, CEO, Santander UK, added: “It’s great to work with BT Sport and co-create this fantastic project which will enable us to help even more children and young adults develop their numeracy skills in both a fun and engaging way. We’re proud of the work we’ve carried out with Twinkl to make the Numbers Game a real success nationwide and we look forward to supporting many more people in building their confidence with numbers through the transformative power of sport.”

BT Sport will also launch a new series called All Stars v Rock Stars, which will supplement It’s A Numbers Game, and will see schoolchildren go head-to-head with sport stars such as Andy Robertson and Trent Alexander-Arnold in numeracy and times tables challenges.