BT Sport Industry Awards Official Shortlist Announced

13 Feb 2015

Sport Industry Group has unveiled the Official Shortlist for the BT Sport Industry Awards 2015, with the winners to be announced at the annual, star-studded ceremony in London on Thursday 30th April 2015.

The quality of work submitted for this year’s Awards was exceptionally high, with entries spanning 20 sports making this year’s shortlist. From football, Formula One, sailing, to cycling, the entries covered a range of major tournaments and events in the sporting calendar. The Commonwealth Games, Ryder Cup, FIFA World Cup and the Invictus Games as well as the upcoming Rugby World Cup all featured prominently.

Agencies, governing bodies, teams and federations who all had a major part to play in shaping the British sport industry from the past 12 months submitted their work across 15 categories, with the new Cutting Edge Sport category proving particularly popular.

The shortlist for the new category that celebrates innovation and progressive thinking in sport features O2’s innovative use of the Oculus Rift technology, CelticLIVE bringing connectivity to Celtic Park, The Jockey Club’s revolutionary expansion of its existing services, a unique partnership between the Glasgow 2014 Commonwealth Games and UNICEF, SenseCore’s revolutionary human monitoring system and Sportradar leading the way in security services.

Nick Keller, Chairman, Sport Industry Group, said: “The level of work submitted this year has been higher than ever, signifying that securing a place on the shortlist is a huge achievement.

“Introducing the Cutting Edge Sport Award to 2015 has not only opened up the BT Sport Industry Awards to some very unique brands and projects, but it also demonstrates that fresh ideas and advancements in technology are providing endless opportunities for the sport industry.

“The category for Best International Marketing Campaign was also incredibly strong this year, creating a shortlist of new and exciting entries, and proving that the UK sits at the heart of the international sport industry.

“We look forward to announcing the results and celebrating with you all on 30th April.”

The Official Shortlist was selected through an extensive Steering Process involving 83 key industry figures and 36 hours of intensive judging, fully overseen by Deloitte, the Independent Scrutineers of the BT Sport Industry Awards. The Official Shortlist will now go forward for consideration by the main Judging Panel, who will decide the winners in each category.

Made up of leaders from across the sport industry and the wider business world, each Judge brings years of specialist expertise, as well as their wider industry perspective. More information on the Judging Panel and the overall judging process can be found here.

BT is the Headline Partner of the BT Sport Industry Awards, joining Official Partners Barclays, Deloitte and Eurosport.

Join the conversation on twitter and Instagram at @SportIndustry and #BTSIA.



Best Sponsorship of a Team or Individual, Sponsored by Kantar Media

Jaguar – Innovation Partner, Team Sky

Mars – England Football Team

O2 - England Rugby

Prostate Cancer UK - Millwall FC

Umbro – Everton FC


Best Use of PR, Sponsored by Getty Images

Everton FC – Blue Crimbo

Capital One Cup 2013/2014

Hugo Boss and Alex Thomson Racing – The Mast Walk

Invictus Games – Building Support for our Wounded Warriors

Jacksonville Jaguars - #BeJaguars

Jaguar – Innovation Partner, Team Sky


Best Sponsorship of an Event or Competition, Sponsored by ICON

BMW – Ryder Cup 2014 #DriveYourTeam

IRN BRU – Born to Support

Marriott Hotels – Marriott London 7’s

Standard Life Investments – Ryder Cup Sponsorship

Stella Artois – The Official Beer Supplier of The Championships, Wimbledon

Vanarama - The Vanarama Conference


Community Programme of the Year

Access Sport - BMX Legacy Programme

Budweiser – Club Futures

Chelsea FC Foundation

Invictus Games

London Evening Standard – London United

Natwest/Royal Bank of Scotland – RugbyForce


Governing Body of the Year, Sponsored by The Daily Telegraph

Badminton England

British Athletics

British Cycling


FIA World Rallycross Championship


Digital Platform of the Year

AELTC – The Official Wimbledon Mobile App

BBC Sport

CelticLIVE Matchday App

Lucozade Powerleague – Playermatch



Best Use of Social Media

adidas - #allinornothing

British Champions Series - #ChampionsDay

AELTC – Wimbledon “Rising Above The Noise”

BMW - #DriveYourTeam

Gazprom Chelsea

Lewis Hamilton’s #TeamLHmovie


Participation Event of the Year, Sponsored by Robertson Taylor W&P Longreach


London Duathlon 2014

Lucozade Sport Conditions Zone 

Prudential RideLondon 2014

The London Triathlon

The Queen’s Baton Relay in England


Best Live Experience, Sponsored by Eurosport

Great North Run Million

Invictus Games 2014


Lucozade Sport Conditions Zone

Nike – We Own The Night 2014

O2 – Wear The Rose Experience


Best International Marketing Campaign

adidas – Launching Brazuca to the World

AIG Rugby Safety Awards

HTC One M8 Launch - Harnessing the Power of Football

ITF – Show Your Colours

McDonald’s - FryFutbol

Samsung – Galaxy 11


Best Integrated Marketing Campaign, Sponsored by Battersea Evolution

Football Association of Wales – A Campaign for European Qualification

IRN BRU – Born to Support

Lucozade Sport Conditions Zone

ECB - NatWest T20 Blast

Rugby World Cup 2015 – Too Big to Miss

Sky Sports Ryder Cup 2014


Brand of the Year





Invictus Games


Agency of the Year

Fuse Sport & Entertainment

H+K Strategies

M&C Saatchi Sport & Entertainment



Two Circles


Cutting Edge Sport Award

CelticLIVE Matchday App

Jockey Club Services for Professional Sport

O2 Presents Wear The Rose

SenseCore – Revolutionary Human Monitoring Technology

Sportradar Security Services

Glasgow 2014 Commonwealth Games & UNICEF - The Put Children First Appeal


Best Management of a Sportsperson

Big Red Management – Danny Care

CAA Sports/Polaris Sport – Jose Mourinho

Icor Communications – Lizzy Yarnold

Octagon Talent – Daniel Sturridge

ISM – Lee Westwood