BT Sport inks new World Rally deal

21 Jan 2019

By: Sport Industry Group

BT Sport has extended its partnership with World Rally Championship (WRC) Promoter, promising UK fans increased coverage of the series in 2019.

The broadcaster has agreed a multi-year deal and plans to “significantly” step up its live coverage from all 14 rounds of the year-round competition, which begins with Rallye Monte-Carlo on Thursday 24th January.

BT Sport is set to screen all WRC TV’s programmes across its various platforms, featuring live action, a pre-event magazine show, nightly highlights and post-rally review. Archive shows will also be included in programming plans.

BT Sport has broadcast WRC since 2014. The extended deal adds to its portfolio of motorsport rights which also includes MotoGP and Formula E.

Commenting on the new deal, Simon Green, head of BT Sport, said: “Our new and extended partnership means that from this year we will be showing even more exhilarating action from the WRC, which is fantastic news for BT Sport’s motorsport fans.”

In addition to motorsport, BT Sport holds rights to Premier League, Champions League, Europa League and FA Cup football as well as Gallagher Premiership and Champions Cup rugby.

At the end of last year, the broadcaster also regained the UK and Ireland UFC rights it looked like losing to challenger platform Eleven Sports from 2019.