BT Sport to launch women's football reality TV competition

30 Jul 2020

By: Sport Industry Group

BT Sport has unveiled a new women’s football reality TV series, as well as its plans for the return of the UEFA Champions League and Europa League.

The broadcaster has partnered with millennial-focused broadcaster, content creator and format seller, Insight TV, to co-produce a new six-part reality competition aimed at supporting women’s football.

Ultimate Goal will see 28 women compete for the chance to take part in a one-off match in front of scouts from women’s teams across the world.

Hosted by former Chelsea and England player Eni Aluko, the show will see a team of 14 chosen to take part in a trial match against a top women’s football team, with scouts from teams such as Chelsea, Barcelona, Arsenal, Lyon, and the Orlando Pride in attendance.

BT says the series forms part of its long-term ‘4-3-3’ commitment to each of the four UK Home Nations Football Associations, which partly seeks to inspire women and girls to take part in football.

Arun Maljaars, VP Content and Channels, Insight TV, said: “Insight TV is always looking to tell compelling stories that are exciting, inspiring and relevant to what’s going on in our world. With Ultimate Goal, we wanted to build on the significant work being done in the UK and internationally to grow the women’s game on and off the field through the power of storytelling. We’re excited to partner with BT Sport to give women’s football the exposure it deserves. We are hoping that this show format will empower and encourage young women to get into football.”

The show will premiere on BT Sport in the UK and on Insight TV worldwide in late 2020, and is currently in pre-production by Zig Zag Productions, which has produced similar shows such as The Next Jamie Vardy.

Meanwhile, BT Sport has also unveiled its plans to broadcast UEFA Champions League and Europa League action when it returns in August.

The broadcaster will aim to create ‘tournament fever’ around the return of European club competition, broadcasting a special ‘Club 2020’ programme hosted by James Richardson at 11am every day reviewing the previous night’s games and looking ahead to the next ones.

All 26 fixtures across the two competitions will be screened live by the broadcaster, with the finals of which will be made freely available on YouTube for the fifth consecutive season.