BT Sport replaces Sky as WWE rights-holder

21 Jun 2019

By: Sport Industry Group

BT Sport has replaced fellow pay-television broadcaster Sky as the home of US wrestling organisation WWE in the UK and Ireland.

The new multi-year agreement with WWE will commence in January 2020. Sky had previously partnered with the WWE for around three decades.

BT Sport will air both Raw and SmackDown exclusively live every week. WWE’s monthly pay-per-view events, including WrestleMania, will be available on BT Sport Box Office.

Same day primetime repeats of Raw on Tuesdays and SmackDown on Saturdays, a two-hour version of Raw, one-hour version of Raw and one-hour version of SmackDown, will also be available across BT Sport's portfolio of channels.

WWE and BT Sport will also partner across digital and social media platforms to create new content, further increase reach, and drive engagement for UK and Irish fans.

BT’s Managing Director of Content and Strategy, Andy Haworth, said: “It is the most successful sports entertainment brand in the world, with a rich, fun and colourful history, loved by fans across the UK and Ireland.

“This is a brilliant addition for our customers and we can’t wait to get going in January.”