BT Sport to show Champions League final for free

15 May 2018

By: Sport Industry Group

Fans will be able to watch Liverpool take on Real Madrid in the final of the UEFA Champions League for free online via YouTube, the BT Sport app and btsport.com, after host broadcaster BT Sport confirmed the showpiece final will once again be shown for free.

The UEFA Europa League final will also be made available online to millions of fans who do not subscribe to BT Sport, as part of the broadcaster’s promise to make televised sport more accessible.

The first European final to be streamed this month will see Diego Simeone’s Atletico Madrid take on Marseille in Lyon on Wednesday 16th May.

On Saturday 26th May, it will then be the turn of Jurgen Klopp’s men, who travel to the Ukrainian capital of Kiev and face 12-time winners, Real Madrid, with Zinedine Zidane’s men looking to secure the title for the third year in a row.

The matches will be available for free to watch on YouTube in 4K UHD at youtube.com/btsport, the BT Sport app and btsport.com and available for BTTV subscribers on BT Sport 2 and BT Sport 4K UHD. BT Sport subscribers will also be able to view 360 highlights - which it launched earlier this season - on the app throughout the game.

Last year BT Sport extended its rights deal for the UEFA Champions League and Europa League through until 2021, in a deal reportedly worth £1.2bn.

Pete Oliver, managing director marketing and sales, consumer, said: “To have Liverpool in the UEFA Champions League final is fantastic.  We have always said that we want to make top quality sport available to more people and so once again we will be making the UEFA Champions League Final and the UEFA Europa League Final available to all to watch online for free.

“This season we have shown some absolutely amazing games and have had some of our biggest games to date with our UEFA Champions League viewing figures up by 47 per cent this season. The final is set to be a classic and we can’t wait to bring it to football fans across the UK.”

YouTube’s head of sport in EMEA, Tomos Grace, said: "Football is by far the most popular sport on YouTube and it doesn't get more premium than the UEFA Champions League and UEFA Europa League finals. We are delighted to be partnering for the third year running with BT Sport to make these games available live to YouTube users across all of our platforms."

As part of the offer from BT Sport, customers signing up between the 23rd and 29th May will receive three months free, also covering a summer of boxing that includes Tyson Fury’s return to the ring on 9th June.