#BTSIA entries point to a shifting industry landscape

03 Dec 2018

By: Sport Industry Group

The breakdown of final entries for the BT Sport Industry Awards 2019 paints a picture of an industry in the midst of change.

The biggest trend is one of convergence, particularly around media and content creation, with almost every discipline category featuring a mix of brands, rightsholders and traditional media organisations.

Entries for the world’s largest commercial sports awards closed last week, marking the conclusion of the first stage in a process that will recognise and celebrate the best of the UK sport industry’s work around the world.

The growth of that global footprint can be seen in a surge in entries for the International Campaign of the Year in association with SMG Insight – up 100% on 2018.

A year that brought a FIFA World Cup and an Olympic Winter Games also seems to have been a good one for the UK agency sector, with a 105% year-on-year increase recorded in entries for Agency of the Year.

Fan or Community Engagement and the returning Cutting Edge Sport are also among the most popular categories, providing further evidence of the pace and emphasis of industry disruption.

Alex Coulson, Sport Industry Group managing director, commented: “It’s been a fantastic year for entries to the BT Sport Industry Awards.

“In particular, it's been fascinating to observe the shift in the types of organisations entering different categories. What seems clear, in this shifting landscape, is that everyone’s in the process of working out where they sit and how they act and interact with audiences.” 

The Official Shortlist for the BT Sport Industry Awards 2019 will be announced on Friday, 15th February. Table and ticket sales are underway for the star-studded ceremony at Battersea Evolution on 25th April.

The event has sold out annually for the past five years. Now is the time to secure the best spots in the room.