#BTSIA shortlist focus: Coca-Cola ParkLives

05 Mar 2019

By: Sport Industry Group

Organisation: Coca-Cola Great Britain
Agency: M&C Saatchi Sport & Entertainment
Entry: ParkLives
Category: Active Award


Tell us about yourselves....

"Coca-Cola Great Britain is the local business responsible for a portfolio of 20 brands of soft drinks, from the name on the door, Coca-Cola, to Schweppes, smartwater, Fanta, Sprite, Appletizer, fuze tea and Oasis and we’ve been supporting programmes which invest in the wellbeing of communities in GB for many decades. 

"Our bottling partner, Coca-Cola European Partners, manufactures the vast majority of our drinks here in six sites from East Kilbride to Sidcup so we have employees living all over England, Scotland and Wales."

 

Why do you think you made the shortlist?

  1. "ParkLives has shown impacts way beyond increased physical activity – touching on mental health, loneliness, self-efficacy, community cohesion and economic benefits
  2. "It’s an innovative public-private partnership model with bottom-up tailored delivery – and all for free
  3. "It has real longevity and scale – we’ve been established since 2014 and have had over 1 million attendances to date."

 

What made this a great project to work on?

"There have been so many amazing and humbling stories of the positive impact ParkLives is having on people of all ages and backgrounds in communities all over the UK – bringing them together, helping them make friends, raising their spirits, supporting them through tough times and enabling them to enjoy the wellbeing benefits of the park activities.

"We’ve seen so many inspirational session leaders bringing their passion and enthusiasm into local parks and helping people to get more enjoyment out of their visit: surprising and delighting them to discover their own potential.

"And it’s been so much fun to work together with dedicated, enthusiastic and authentic teams of people from local authorities and third sector organisations all over the UK."

 

Who was the MVP on this project?

"Liz Lowe – project leader"

 

How do you plan to celebrate?

"We raised a glass to our shortlisting!"

 

CREDITS

Liz Lowe and team at Coca-Cola Great Britain

Will Smithard, Steve Ward, Niamh Byrne-Roberts, Alex Lucas and team at ukactive Vicky Bridge, Jess Lane and all the team at Citypress

Josh Saydraouten and the teams at StreetGames

Kate Roberts, Karen Creavin and the team at Birmingham Active Wellbeing Service Marguerite Fisher and the team at Newcastle City Council  

Marie Jenkins, Cath Dale and the team at Stoke on Trent City Council

Matt Akers and the team at Nottingham City Council

David Drew, Maxwell Bradbury-Knight and the team at Active Nation, Southampton Lisa North, Graham Wark and the team at Leisure & Culture Dundee

Elaine Daw, Steph Greenhorn and the team at Glasgow Sport

Kirsty Gough, Kyle Harkett and the teams at Swansea, Bridgend and Neath Port Talbot Councils

Lisa Brivati, Emeka Udenze and the team at ActiveNewham

Carly Clarke at the London Borough of Newham

Lee Preston and the team at Manchester City Council

Laura O’Connor and the team at Haygarth

Emma Watson and the team at M&C Saatchi

Ali Morgan and the team at recipe

The team at Zone Digital


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