#BTSIA Shortlist Focus: SHIFT Active Media

12 Mar 2019

By: Sport Industry Group

Agency: SHIFT Active Media

Category: Agency of the Year

Tell us about yourselves…

“SHIFT Active Media is a full service marketing agency for cycling and tri-sports. We provide end-to-end marketing solutions, strategic consultancy, experience mapping, media planning and creative activation in all channels – TV sponsorship, digital, social content, event PR – underpinned by deep technological understanding. A one-stop shop for a new breed of connected, cycling marketing.

“Our unique team – which blends bike industry veterans, c-suite advertising professionals, cycling publishing experts and bike mad digital, social and technology natives – has helped to transform our clients’ marketing efforts.

“We leverage former pro athlete insight, global communities and proprietary research from sister company Play Sports Network to ensure our clients stay one step ahead of consumers and their competition.”


Why do you think you made the shortlist?

Growth ​– We grow on all measures.

It was a landmark year for creativity​ – Our work was celebrated by industry and riders alike.

Driving clients’ results​ – The most important measure of them all.”


What has made this year fun?

“SHIFT Active Media is all about the fun of cycling. It’s founded and run by passionate cyclists for passionate cyclists. So being immersed in the sport is often motivation enough, but we go the extra mile to create a unique working environment, making our staff feel valued.”


Who’s your MVP?

“None of us better than all of us, this was 100% a team effort. Lots of people did standout work, but they couldn’t have done without the backing of the team around them.”


How do you plan to celebrate?

“As you might expect, a lot our socialising revolves around bikes, so perhaps we’ll have special company ride, followed by some well earned post-ride beers.”

The BT Sport Industry Awards are the largest commercial sport awards in the world and an unrivalled showcase for the best of the sector’s output. This year’s Awards will see the industry come together for its night of the year on Thursday, 25th April at Battersea Evolution.

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