Budweiser Zero has partnered with LimeLight Sports Club to become the Official Beer of the Hackney Moves Festival, extending its engagement with the active lifestyle sector.
The brand made its debut in mass participation events at LimeLight’s ASICS London 10K in July 2021, as it aims to ‘shift the narrative’ in the no and low-alcohol sector by showing that consumers can have ‘more choice in what to drink, no matter what the occasion’.
The partnership will see Bud Zero connect to an active community of over 100,000 participants at the LimeLight’s events, as well as across their individual networks and the communities they ‘work, train, perform and play within’.
Frank Davis, Head of Partnerships and Business Development at LimeLight Sports Club said, “We're delighted to welcome Bud Zero to our partner family. It's a great fit for LimeLight Sports Club Original events, which provide intimate brand engagement opportunities with an active lifestyle audience weeks and months ahead of the event days themselves.
“Despite the recent disruption we've seen a surge in event registrations as people seek new goals and embark on what can be life changing journeys towards health and happiness.
“We're really excited to work with the Bud Zero team."