The Front of Shirt Partner for Premier League side Burnley, Spreadex, is donating its logo spot to the Alzheimer’s Society in support of the club's work with the charity.
The move will take place ahead of the Clarets’ Carabao Cup fixture against Rochdale on 21st September, and coincides with World Alzheimer’s Day in a bid to raise awareness of the dementia charity’s work.
The initiative will see Burnley FC replace the Spreadex Sports logo with the logo of the Alzheimer’s Society, helping raise awareness of the leading dementia charity’s work on.
The news follows Burnley’s third kit launch, which will see the club donate £5 to Alzheimer’s Society for every shirt sold – with that amount being matched by Spreadex to double the number.
Meanwhile, the Turf Moor side Burnley FC is also encouraging supporters to partake in its ongoing #MyTurfMemories campaign, which highlights the ‘importance of helping rekindle fond memories’ for people living with dementia.
Fans are being asked to send in their favourite Clarets memories to form ‘a heart-warming content series’ in the hope of amplifying the charity’s work even further, after people with dementia have been worst hit by coronavirus.
Burnley FC is supporting Alzheimer’s Society’s Sport United Against Dementia campaign, which will bring the sporting world together to fund research, help people remain connected to their local communities through the clubs they know and love and build awareness of the condition. The campaign will also raise funds towards the charity’s vital support services to ensure the sporting community can get the dementia support they need and deserve.
“We’re delighted that we are able to highlight such a valuable cause through the front of shirt and would like to thank Spreadex for making this possible,” said Ella Cummins, Head of Commercial Partnerships, Burnley.
“For many of us, this is a cause close to our hearts, and as a club we are looking forward to working closely with Alzheimer’s Society over the coming year on some great initiatives.
“We will also be creating a raffle for the match-worn shirts and warm up t-shirts following the game with all money raised from the £5 raffle ticket going to support Alzheimer’s Society. We’re hopeful that through the third kit sales and the raffle, we will be able to raise a significant sum for the charity, supporting the invaluable work they do for those living with dementia.”
Alex Hyde-Smith, Director of Fundraising at Alzheimer’s Society added: “We can’t thank Burnley enough for giving us this platform to have our logo front and centre on such a special day for us at Alzheimer’s Society, as well as generously donating proceeds of the third kit to our vital work.
“The last two years have been really tough for people affected by dementia but thanks to the generosity of Burnley FC, we can raise crucial funds and awareness of dementia and the support available, so no-one has to face dementia alone.
“As part of our Sport United Against Dementia campaign, we look forward to working more closely with the club, building on the fantastic work already being done to support people living with dementia in the local community.”