Bury FC in stadium naming rights deal

19 Feb 2019

By: Sport Industry Group

Sky Bet EFL League Two club Bury FC has signed a five-year deal that will see its Gigg Lane ground renamed the ‘Planet-U Energy Stadium.’

As part of the stadium naming rights agreement, Leeds-based renewable green energy supplier Planet-U will supply the Greater Manchester ground with 100% renewable energy.

It claims the move will help Bury save money in support of the club’s League One promotion ambitions.

The Planet-U brand, which entered sport last year in a deal with the Leeds Rhinos rugby league club, plans to work closely with the Bury community to help the club and its fans be at the forefront of energy change.

Commenting on the agreement, Bury Football Club Director Matthew McCarthy said: “We are very excited to welcome such an ambitious and fast-growing business into the ever-growing commercial family here at Bury F.C. 

“This is a landmark deal for not only the football club but also for league two. We are looking forward to developing a successful relationship together. While it is still early days this partnership is another positive step in the club’s continued growth and an excellent opportunity to collaborate with a brand that shares our core values.”

The sponsorship represents the third stadium naming rights deal in England’s fourth-flight, joining Swindon’s Energy Check County Ground and Colchester’s JobServe Community Stadium.