Canyon UK has appointed We Are Disrupt to drive awareness and sales of the Canyon Fitness range.
Canyon’s Fitness range aims to bring the brand’s performance to more riders, including road and off-road participants.
Nick Allen, UK country manager, commented: “Canyon has been selling the world’s best engineered and most innovative bicycles direct to consumers for years, delivering the highest level of service and quality when buying online.
“Our goal for the Canyon Fitness range is to ensure riding is for everyone, by bringing our award-winning performance to more riders. All of our Fitness models apply proven Canyon technologies for performance that simply works. Efficient, effective and fun, this is exactly how riding should be.”
Emma Lax, managing director of We Are Disrupt and a Sport Industry NextGen Leader, commented: “Our passion for cycling makes this a hugely exciting brief for us. We have a wealth of experience across fitness and lifestyle, which combined with our knowledge of cycling, means the brief from Canyon UK sits right in our sweet spot. We are excited by the opportunity to support Canyon to take its award-winning design to more riders.”