32Red, part of the Kindred Group, has agreed a multi-fight partnership with Northern Ireland’s first two-weight world champion, Carl Frampton, who will become an ambassador for its online casino brand.
As part of the agreement, the boxer will provide regular content for the 32Red blog and social channels.
The deal, which kicks off with this Saturday’s ‘Frampton Reborn’ card from The SSE Arena in Belfast, will cover Frampton’s fights under his new promotional agreement with Frank Warren – events that 32Red is also a sponsor of.
Frampton has previously held the unified WBA super and IBF super-bantamweight titles, before moving up to featherweight to capture the WBA Super crown in 2016. The feat also led to The Ring Magazine, ESPN and the Boxing Writers Association of America all naming Frampton as their 2016 Fighter of the Year.
Gerry Murray, director of brand & acquisition at 32Red, commented: “All of us at 32Red are delighted to have the opportunity to work with Carl during what could be the most exciting period of his career.
“We have a successful existing partnership with Carl’s new promoter Frank Warren and when the opportunity presented itself to take that to the next level by adding him as an ambassador, it was something we jumped at.
“32Red is all about providing quality and excitement for our customers and those are attributes which perfectly match what Carl brings to the table. His career up to this point has already seen some incredible highs, but with the potential for further domestic super-fights and a decider with Leo Santa Cruz next year, we feel the timing is perfect for us to get on-board.”
Carl Frampton added: “I’m excited to be sharing the next stage of my career with 32Red, a brand who have a long history of supporting top quality sport and boxing in particular. I’m looking forward to working with them in what is such a great time for boxing and especially for me.
“My focus is now on winning back a world title at featherweight and then becoming a three-weight world champion at super-featherweight and I am thankful to have 32Red’s support as I look to achieve that.”
Frampton faces Horacio Garcia this weekend, with victory against the Mexican opening up the possibility of a decider with previous two-time opponent Leo Santa Cruz or a domestic showdown with either IBF champion Lee Selby or fellow 32Red ambassador Josh Warrington.