Castore announce new partnership with Cricket South Africa

30 Sep 2021

By: Sport Industry Group

Cricket South Africa (CSA) has announced Castore as its official apparel partner for the next three years.

The agreement grants Castore exclusivity as the official apparel partner of team kit and products to CSA, its teams, staff and players and as CSA’s official merchandising partner. The contract runs from 1 October 2021 to 30 September 2024.

The partnership further strengthens Castore’s presence in cricket, with the West Indies already being supplied kit by Castore and England Cricket recently announced, beginning in April 2022.

It is Castore’s first step into South Africa, a nation which they see as a key market, given its love not just for cricket, but sport in general.

The announcement builds on existing partnerships Castore enjoys with McLaren (F1), Rangers, Newcastle United & Wolverhampton Wanderers among others.

Castore has already partnered with several British athletes such as Andy Murray, Owen Farrell, Jos Buttler and Adam Peaty among them

The full range of kit will be made from unique technical fabrics developed exclusively by Castore to ensure lighter, more flexible and durable kit than anything the team have ever worn before, ensuring that performance through a long and gruelling cricket season is of the highest quality.

CSA Acting Chief Executive, Pholetsi Moseki, said“It gives me great pleasure to welcome Castore on board to our team of sponsors and suppliers,”

“Castore is one of the big players in the world of sports technical apparel and they are involved around the world with such diverse sporting codes as Formula 1, cycling, football, athletics and swimming.

“As we all know most international cricket these days is played on the Asian sub-continent and its surrounding areas where climatic conditions are extremely challenging, and it is important that our players have the most comfortable apparel available to allow them to compete at their optimal level.

Tom Beahon, founder of Castore, commented: “Adding to our wide range of teams and athletes with a team such as Cricket South Africa’s Proteas is a huge honour for us as a brand and we’re excited to see where the partnership will take us. The T20 World Cup is the perfect way to kick off our partnership, an exciting, forward-thinking concept still in its formative years whereby entertainment is ever-present.”