British sportswear brand Castore has become the Official Kit and Retail Partner of Scottish side Rangers.
The multi-year partnership begins from the start of the 2020/21 season, and is one of the ‘most valuable commercial partnerships’ in the side’s recent history, according to the club.
Castore says it selected Rangers as its flagship club for its entry into the football market, and has promised partnerships with ‘five leading clubs across Europe’ in the next 18 months.
“In our search for our first elite club, nobody came close to matching Rangers,” said Tom Beahon, Co-Founder, Castore. “We cannot wait to be part of the next chapter of success for this prestigious football club. Rangers is an institution and the world’s most successful football club.
“Our business has grown rapidly since we started and we now have a group of very strong investors backing us, with very high expectations. Partnering with Rangers is a seminal milestone for us on our journey of building Castore into the brand we want it to be and we have absolutely no intention of stopping in our pursuit of our goals.’’
John Bennett, Rangers interim Vice-Chairman, added: “Kit and merchandise has been one of the great challenges faced by Rangers and its loyal supporters in recent years, and this wonderful new partnership with Castore offers us a new beginning. This is a clean slate. A fresh start. A new era.
‘’We recognised instantly that Castore are incredibly ambitious but also have a strong financial backing through their shareholders to support this ambition.
“To be able to offer the products of our outstanding new partner at our Ibrox home is very significant. We can’t wait to see our supporters once again going through the megastore doors.’’
Castore, which already has a partnership with Andy Murray through its AMC range, is backed by a consortium of private investors worth a combined £5 billion. According to the brand, this includes ‘one of the UK’s wealthiest families’, who have invested to facilitate the mark’s entry into the global football market.
The company operates a digital, direct-to-consumer business model and sells into 64 countries around the world.