Cazoo becomes Principal Partner of The Hundred

01 Dec 2020

By: Sport Industry Group

The ECB has announced that online car retailer Cazoo will become the Principal Partner of The Hundred.

The new multi-year partnership deal will see the Cazoo brand feature in stadia, on players’ shirt sleeves and across digital platforms for the upcoming competition, which will debut in 2021 after being pushed back a year due to the coronavirus pandemic.

“As an emerging, innovative, digital and game-changing brand, Cazoo is exactly the kind of business we want as Principal Partner of The Hundred,” said Rob Calder, Commercial Director, The Hundred.

“We are delighted to partner with Cazoo for our launch in 2021 and look forward to working very closely with them to provide an incredible experience for new and existing cricket fans.”

Alex Chesterman OBE, Founder & CEO, Cazoo, added: “We are delighted to partner with The Hundred, one of the most exciting sporting events taking place next year. 

“This relationship is an important part of our growth plans and will help Cazoo become a household name and as we engage with new and existing cricket fans across the country and continue to deliver the best possible car buying experience for UK consumers.”

The brand has recently grown its sponsorship portfolio in sport with a number of high profile deals, including Official Partnerships and shirt sponsorships of Premier League clubs Aston Villa and Everton, as well as becoming Principal Partner of the Rugby League World Cup 2021.