Cazoo furthers sport sponsorship with World Snooker Tour deal

02 Feb 2021

By: Sport Industry Group

Online car retailer Cazoo has agreed a new partnership with the World Snooker Tour (WST) which will see it sponsor three of the sport’s major tournaments.

The new Cazoo series will feature three of the biggest events in snooker, the Players Championship, Tour Championship and World Grand Prix, and will see the brand visible on the main set as well as on players’ waistcoats and interview backdrops. 

The deal adds snooker to Cazoo’s sports sponsorship portfolio, which now includes Principal Sponsorship of the Rugby League World Cup and The Hundred cricket tournament. It is also the Principal Partner of Premier League duo Everton and Aston Villa.

“We are excited to welcome Cazoo to the snooker family and are looking forward to introducing our significant global audience to the Cazoo brand,” said Barry Hearn, Chairman, WST. 

“The events in the Cazoo Series are some of the highest quality tournaments on the calendar because they bring together the cream of the crop and only the players in form earn a place in the draw.”

Alex Chesterman, Founder & CEO of Cazoo added: “We are delighted to partner with Barry and his team at the World Snooker Tour to launch the Cazoo Series. This partnership will help to further grow our audience as we continue to build Cazoo into a household brand and we look forward to engaging with and delivering the best car buying experience to snooker fans across the UK.”

The Cazoo Players Championship will take place from 22nd-28th February, contested by the leading 16 players on the one-year ranking list, followed by the Cazoo Tour Championship which will run from 22nd-28th March, featuring the world’s top eight.

During the 2021/22 season, the Cazoo Series will start with the Cazoo World Grand Prix, scheduled for early December.